Marketing and sustainability
Recommended resources from Thomas Brown for the team at Falmouth University, studying BSc Business Management, Entrepreneurship, and Digital Marketing.
Extended interview with Gemma Butler
🎙️ Co-host of Can Marketing Save the Planet' podcast
📚 Co-author of Can Marketing Save the Planet (Bloomsbury, 2024)
📚 Co-author of Sustainable Marketing (Bloomsbury, 2021)
BBC News introduction to Greenwashing
Sustainable, eco-friendly or ethical - the terms are everywhere in advertising but what do they actually mean? Firms face a backlash for exaggerating their green credentials, or so-called 'greenwashing'. The BBC's Ben Thompson helps you sort fact from fiction with experts from all over the world on Talking Business.
📽️ 12 mins
UK Green Claims Code
The UK's Competition and Markets Authority (CMA) has developed the Green Claims Code, setting out 6 key points to check your environmental claims are genuinely green.
Get free guidance and take their quiz to test your knowledge.
Apple's '2030 Status' mini-feature
In 2020, Apple promised to bring its entire carbon footprint to net zero by 2030 — through innovations in materials, clean energy, low-carbon shipping, and restoring natural ecosystems. Now Mother Nature needs a status report from Apple’s environmental team. And it better be good.
A light-hearted production from Apple, featuring an awkward Tim Cook but some important facts about the true value in sustainability.
📽️ 05 mins
Falmouth University's sustainability efforts
Check out the steps that your own university is taking to combat its carbon footprint and revolutionise sustainability in Higher Education.
Carbon Offsetting
John Oliver is the multi-award winning presenter of the HBO hit show Last Week Tonight, which tackles important issues from around the world with an irreverent, satirical approach. In this video, John explains what carbon offsets are, what they claim to do, how they might be making climate change even worse.
⚠️ Caution: contains language not for the faint of heart.
📽️ 24 mins
Can Marketing Save the Planet podcast
Can Marketing Save the Planet? It’s a big question, and one Gemma and Michelle's podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Their purpose is to drive education, share best practice, inspire and empower listeners to ask questions, and importantly… start taking action.
