Portfolio - thinkstuff.media | Better words and stories

Portfolio
Cross-sector experience, from start-ups and charities, to billion-dollar global enterprises.

Assignments on five continents, and counting — attuned to multiple cultures and operating models.

Words for audiences in the UK, US and Canada, India, China, Australia, EMEA, and LatAm.
Categories of Stuff

1
Words for brands
Strong narratives and better stories for brands and their audiences on five continents.
2
In the media
Freelance words in leading business media, and interviews with a diverse cast of global executives.
3
Editorial strategy
Editorial positioning, tone-of-voice, content roadmaps — and plans that connect the dots across teams.
4
Executive comms
Coherent, authentic, and human storytelling and commentaries for senior leaders.
The [Write] Stuff
All
Editorial strategy
In the media
Words for brands
KPMG US ◦ Context for Change
Sifted ◦ Under new threat, law firms learn to innovate
The Times ✗ Raconteur ◦ Buy now, pray later
KPMG International ◦ Me, My Life, My Wallet Ed. 2
Sifted ◦ Six lessons Aviva learned about working with startups
Sifted ◦ Why Telefónica's Wayra is looking beyond accelerators
Sifted ◦ Stop obsessing about 10x — 10% innovation is important too
Sifted ◦ Seven myths and missteps of innovation culture
Sifted ◦ How to get people to say yes to innovation
Sifted ◦ Innovation culture has a dark side you need to embrace
Sifted ◦ Culture change: Sometimes you've got to rattle a few cages
Sifted ◦ How BT aims to move beyond telecoms
Sifted ◦ 'On the edge but close enough': Creating cultural conditions for CVC success
Sifted ◦ How Société Générale is fighting back against the fintechs
Sifted ◦ The questions every corporate innovation leader asks about culture, answered
Sifted ◦ How Roche is scaling innovation culture across the multinational
KPMG International ◦ Me, My Life, My Wallet Ed. 1
Sifted ◦ Seven steps to sustain change
Sifted ◦ How the MoD overhauled its health service in a matter of weeks
Sifted ◦ How Boots plans to take innovation to the next level
Sifted ◦ Five steps to keep innovation part of your core business
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