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KPMG International ◦ Me, My Life, My Wallet Ed. 1
A bespoke thought-leadership report for KPMG International, introducing a new way of navigating the evolving customer. 'Me, My Life, My Wallet' draws on an in-depth body of research, combining trends analysis of social, technological, economic and geopolitical data; ethnographic interviews with consumers on four continents; and a proprietary quantitative survey of 10,000 consumers in China, India, the UK and the — all through the filter of experts in KPMG's Innovation Lab and its Partners around the world.
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For this publication, following a three-month assignment to establish editorial strategy and positioning, I was appointed the Editorial Director and lead — interviewing experts from across KPMG's worldwide network; digging into research data with a top-team from KPMG's Innovation Lab, on-site in New York; and crafting an overarching editorial storyline as well as writing each individual article to help tell KPMG's point-of-view.
⬇️ Download the report here.
