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KPMG International ◦ Me, My Life, My Wallet Ed. 2
Second edition of a thought-leadership report for KPMG International, introducing a new way of navigating the evolving customer. Editorialises a survey of more than 25,000 consumers in Brazil, Canada, China, France, India, the UAE, the UK and the US. Analyses six macro themes: trust; data; wealth and retirement; generational surfing; the customer of the future; and the B2B customer.
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For this publication, I was again appointed the Editorial Director and lead writer – interviewing experts from across KPMG's worldwide network; digging into research data with a top-team from KPMG's Innovation Lab, on-site in New York; and crafting an overarching editorial storyline and each individual article to help tell KPMG's point-of-view.
⬇️ Download the report here.
